Everyone, I have a problem.
That problem is cheese.
“But how?” you may ask. “You’re not lactose intolerant, Elyse! How can cheese be a problem?” The problem is that cheese is slowly consuming my life. When I go to the grocery store? Cheese section. Costco? Cheese section. Google? Lookin’ up cheese LIKE A BOSS.
I was out at Shop-Rite with my sister this weekend and they had a little display set up of Cheez-Its. Apparently they’re running this promotion where you get to vote for your favorite flavor…and honestly, I didn’t even KNOW there were more than three flavors of Cheez-It.
So I bought this tiny box of crackers, which contained samples of Cheddar Jack, Baby Swiss, and Colby. We got back out to the car, and I decided to eat them in the order I thought I’d like them least.
First up was Cheddar Jack. I’m not a big fan of cheddar jack in concept and don’t really like it on food, but DAMN were these delicious! They have a flavor powder on the outside similar to Flavor Blasted Goldfish and are zesty and tangy. Those words are probably synonyms but I cannot accurately describe how good these are.
Next was Colby. Apparently Colby won the new flavor contest last year against Asiago and Romano, and I can totally see why. They also have a flavor powder like the Cheddar Jack, but they’re generally milder and richer.
Up last was Baby Swiss. I was desperately hoping that these would be like the old Nabisco Swiss Cheese crackers that got discontinued that I really miss, but no. Oh, no. These tasted like mayonnaise. If I wanted mayo crackers, I still probably wouldn’t eat them because they were so gross. Who voted for these??
Anyway, Cheez-It, your marketing ploy worked. I went back to the grocery store the next day and bought three boxes of Cheddar Jack and a box of Colby for myself. And now I can’t stop.
On top of that, Hot Carl and I are going skiing in Vermont next week. Why am I so excited? Because I get to bring home the most delicious hickory maple smoked cheddar I have ever eaten. When the most excitement I get in my life comes from cheese, I just may have a problem.
…I am thinking that this may end up turning into a food blog sooner rather than later. What do you all think?
(Please note that I have not received anything from Cheez-It or Sunshine Brands to talk about Cheez-Its…I just really, really like Cheez-Its.)